There’s a myth out there that technology will ruin soccer, what Pelé (and others) once called “the beautiful game.” Let me ask you something: is this Cristiano Ronaldo free kick any less beautiful because he’s wearing the latest Nike boots? Do you have any idea how many hours are spent developing the technology that’s built into things like the Nike Mercurial Vapor Superfly II? Rest assured that Nike pays top-tier engineers a handsome wage to ensure that its boots are state-of-the-art.[Read more...]