The Trust said Radio 2 must do more to attract older listeners BBC Radio 2 must do more to attract ethnic minority listeners and those over 65, the BBC Trust has said.In a major review, the trust also said the station needed to find ways to be more "distinctive" during peak time. And it added the BBC should risk losing some of its audience by adopting "a more ambitious approach to non-music content in peak time". The review, by the BBC's governing body, looked at the station's quality and value for money. It recommended Radio 2 should provide peak-time audiences with more content they could not hear elsewhere, suggesting a refresh of its comedy and arts programmes. The station's remit is to appeal to all ages over 35. However, the trust noted its under-35 audience had grown significantly over the past 10 years. Although 82% of Radio 2's listeners are over 35, the trust said it needed to ensure the average audience age of 50 did not fall any further and "protect the interest of its older audiences".[Read more...]