As brands and businesses flock to Twitter and Facebook, they are looking for ways to engage with consumers. Businesses are using coupons, personalized messages and more on social networks as tools to connect with prospective and current customers. Offerpop is entering the arena, offering a social marketing platform to help businesses create, run and measure campaigns on Twitter and Facebook. The application is designed to be easy-to-use, with no coding or training required. Offerpop offers marketers a number of different apps to engage with consumers.[Read more...]