"Angry Birds" is flapping from touch screens to big screens, books and toys, testing whether one of the best-known mobile apps can become an entertainment franchise akin to Mickey Mouse and Iron Man. Finland's Rovio Entertainment Ltd., the game's developer, this month will publish the first in a line of books, "Bad Piggies Egg Recipes," with such fare as egg-salad sandwiches and egg sushi. The title refers to the game's porcine thieves, who become targets for an enraged group of birds after stealing their eggs. Next up: Angry Birds in the classroom. Rovio plans to publish a line of educational books for children ages four to their teens. Embracing the Finnish education system—which emphasizes play in learning—they're also designed as a counterpoint to the strict "Tiger Mom" approach to child rearing, says Wibe Wagemans, a Rovio branding executive. He says one of the books will illustrate geometry lessons by launching a bird character through the air, the basic concept behind the popular "Angry Birds" video game.[Read more...] ‘Angry Birds’ Spreads Wings
"Angry Birds" is flapping from touch screens to big screens, books and toys, testing whether one of the best-known mobile apps can become an entertainment franchise akin to Mickey Mouse and Iron Man. Finland's Rovio Entertainment Ltd., the game's developer, this month will publish the first in a line of books, "Bad Piggies Egg Recipes," with such fare as egg-salad sandwiches and egg sushi. The title refers to the game's porcine thieves, who become targets for an enraged group of birds after stealing their eggs. Next up: Angry Birds in the classroom. Rovio plans to publish a line of educational books for children ages four to their teens. Embracing the Finnish education system—which emphasizes play in learning—they're also designed as a counterpoint to the strict "Tiger Mom" approach to child rearing, says Wibe Wagemans, a Rovio branding executive. He says one of the books will illustrate geometry lessons by launching a bird character through the air, the basic concept behind the popular "Angry Birds" video game.[Read more...] 1 Response for “‘Angry Birds’ Spreads Wings”
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Why did Rovio limit their recipes into eggs? Do they have any plan of launching another cookbook that will focus on chicken and pork recipes? I think it’s a good idea! But I’m also curious since I can’t think of so many ways how to cook an egg. Maybe it’s not a bad concept after all.